Extended thru end of April.
10% off all 'New Release' styles until 4/30.

Requires a minimum order of 20 pieces.

Private Label_ frames are meticulously designed & crafted with detailed precision, for a comfortable fit & quality finish. Over 200 styles in an array of colors—timeless, classic and modern.

Private Label White

  • _ Designed by Marian, Guido and Kevin (Germany & USA)
  • _ Factory Quality-control by German experts and European Standard (CE)


  • _ Acetate: Daicel (Japan); Mazzuchelli (Italian); LAES (Italian); Jimei (China); Jinyu (China) with standard metal hinges (German OBE & local Chinese suppliers)
  • _ Titanium: Japanese Titanium w/ acetate
  • _ Sunglass Lens: Mineral and CR39 lenses (polarized) — Category 4 / Category 300
Rufus 611
Steve 143
Thomas 616
Tiffany 73
Tony 103
Trinity 58
Ulf 146
Vega 1145
Virgina 1186

Private Label Black

  • _ Designed by Kevin and Tomita (USA & Japan)
  • _ Fully Japanese craftsmanship, Made in Japan


  • _ Acetate: Japanese Takiron Rowland & Daicel
  • _ Titanium: Japanese Titanium & Beta-titanium with specially designed hinge/end-pieces
  • _ Sunglass Lens: CR39 lenses (polarized)—Category 4/Category 300
JA116 PLB JA119 44 JA120 46 JA121 49 JA123 39 JS306 PLB SA044 BLK SA045 BLU SA046 RED

Our partnership with Private Label_ gives us the opportunity to curate an exclusive collection of exceptional eyewear that represents our unique identity and is considered a must have for our patients. High quality eyewear, great pricing, and a brand to call our own helps us differentiate our product offering from the competition.

Dr. Kerry Salsberg, Eyes On Sheppard, Toronto