10-Year Anniversary Sale

25% off sunglass sale site-wide for all collections. While supplies last!

About Us

In 2011, a group of veterans in the optical industry put their heads together and came up with a plan to support independent ECPs from the onslaught of the big box store, insurance discounts, and online sales. Kevin Kim and Edward Choy brought 20 years of experience working with both manufacturers abroad and ECPs in North America. Our German partner’s, F+M Project, brought over 50 years of combined experience in the European markets, collaborating with several reputable eyewear designers and manufacturers such as Alain Mikli. Our goal, as an employee-owned eyewear company, is to create and distribute collections that serve the changing marketplace while bringing quality and value to our retailers.