Join the Private Label_ movement,
curate a private eyewear collection
and grow your business.

Higher Margins
Brand Exclusivity
Balances Product Portfolio
Builds Customer Loyalty

We offer the best for your brand

  • _ High quality frames
  • _ Factory-level prices
  • _ Largest range of styles & colors
  • _ Easy online ordering
  • _ No minimums
  • _ Fast turnaround

Quality and Styles

Our frames are meticulously designed & crafted with detailed precision, for a comfortable fit & quality finish. Over 200 styles in an array of colors—timeless, classic and modern.

How to get started

  1. 1

    Register Online

    Create a reseller account (no cost)

  2. 2


    Access and view our full catalog & prices*

  3. 3

    Contact Us

    Request a free frame sample or schedule an in-store visit by one of our sales reps

* Check out the Partnership Program plans to get access to our factory-prices.
It is the preferred plan by most of our Private Label_ resellers.

Private Label_ is our go-to business partner for an economical price-point and their broad selection has helped us succeed in keeping prescriptions from walking.

Studio Optix, NYC, NY